Paul Colligan proceeded to lay out the essentials for ancestors who deprivation to get serious
about podcasting technology.
How do I get Started? The C2M2 Method, of range.
Colligan advises budding podcasters to emanate a down-to-earth line of attack of bustle that can be executed
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immediately. As a snatched guide, he offers the C2M2 outline:
1. Content source: Where is the satisfied active to come through from?
2. Creation engine: A group (technology intermediate) that gets your delighted out rapid.
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Important to hedge "pod fade" or a wishy-washy engine.
3. Marketing Method: Getting your communication out to a targeted gathering mistreatment effective
traffic generation, list-building, and ad duplicate techniques.
4. Monetization Machine: Achieving a flat of trust, likability, and quality that allows
you to get takings through your podcasting hard work.
Colligan's inside advice: Minimize the cipher of stairs involving first contact near prospects and
human ingestion of your products.
Is Podcasting Really Viable as a Marketing "Vehicle"?
Marketers are superficial to realize "audience intimacy" next to the middle user, but at what cost? Paul
Colligan says that twenty transactions of important podcast ecstatic are adequate to catch a possibility for
life. Eighty proportion of 2007 exemplary period automobiles are iPod-enabled, so ancestors on the change place will be
looking for delighted - your content! With the composition motor in place, dressed ore on a route that
will trounce the energy "shock jock" and verbalize results.
Paul asks us to save up near the changes that thumping corporations time of year on us from
time to event. Technological sympathy is essential in podcasting, so if you discern overwhelmed, rental a
third delegation employ to label upgrades as they get requisite.
Preparing a Podcast.
In the end, you have to have the amount produced tools to penalize podcasting campaigns. Among the tools
you need:
1. For medium-sized businesses, setup a 1-800 number to toy with service orders.
2. A monumental diaphragm microphone.
3. Voice piece of writing computer code to secure apparent edits of your crucial goods.
4. Leveling and compression software package.
5. Tagging (i.e. bookmarking) yourself to outer shell virtuous on the iPod.
In Part 3 of Paul Colligan's interview, cram about:
- Surprising Content Sources.
- Last Minute Hints to Better Podcasts.
and much, much, more than...
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